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Overview
NeuReality, based in Caesarea, Israel, is an innovative company in the AI industry, specifically focusing on developing purpose-built AI inference platforms. Founded in 2019 by a team of system engineers, NeuReality aims to make AI adoption more accessible and efficient for businesses of all sizes. With a small but ambitious team, the company has quickly become a significant player in the AI market, which is projected to grow at a compounded annual growth rate (CAGR) of 36.8% from 2023 to 2030.
"When we wanted to shift to a stronger emulation machine, the flexibility of ZeBu Cloud helped us to easily do it and benefit from the speed and the number of gates supported."
Yossi Kasus
|Co-Founder and VP of VLSI at NeuReality
"The 17³Ô¹Ï support team can log in to easily see what is happening and work in parallel with us when we need the assistance."
Yossi Kasus
|Co-Founder and VP of VLSI at NeuReality
"We look at 17³Ô¹Ï as a strategic partner. As a startup, needs change as the company grows, so it¡¯s important to have a partner that is flexible with your needs and helps you grow."
Yossi Kasus
|Co-Founder and VP of VLSI at NeuReality
Challenges
NeuReality faced several significant challenges that demanded prompt and effective solutions:
- Limited Budget: As a startup, NeuReality had a constrained budget for developing its first silicon AI chip.
- Time-to-Market Pressure: The need to expedite the AI chip design and verification process to stay ahead in a competitive market.
- Complex Emulation Requirements: Simulating hardware and software together for a multi-billion-gate 7nm chip was highly challenging.
- Scalability: The necessity to scale emulation resources quickly without incurring the high costs and delays associated with building an on-premises infrastructure.
Solution
NeuReality adopted 17³Ô¹Ï ZeBu? Cloud for its emulation needs, which provided a flexible, scalable, and cost-effective solution. Key features of the solution included:
- Cloud-Based Emulation: Eliminated the need for costly on-premises infrastructure, offering scalability and flexibility as project needs evolved.
- High-Capacity Emulation: Transition from ZeBu Server 4 to ZeBu Server 5, supporting up to 30 billion gates, allowed for robust and accelerated emulation.
- Comprehensive Virtual Transactors: Enabled the use of all required high-speed interfaces without additional hardware, facilitating a complete system-level test environment.
- Quick Ramp-Up: Achieved rapid deployment within a couple of weeks, significantly faster than the months required for on-premises solutions.
Results
Through the implementation of ZeBu Cloud, NeuReality achieved remarkable results:
- Successful Tape-Out: The 7nm chip was developed and brought to production on schedule.
- Performance Gains: The NR1 NAPU demonstrated 10x the AI inference performance at the same cost compared to traditional CPU-centric architectures.
- Cost Savings: Achieved 90% cost savings for the same performance level.
- Market Readiness: The chip is now supporting various applications like natural language processing, computer vision, speech recognition, and recommendation systems.
- Future Growth: NeuReality is exploring new process nodes and architectures for their next device, focusing on generative AI and large language model (LLM) acceleration.
With 17³Ô¹Ï ZeBu Cloud, NeuReality not only accelerated their development process but also positioned themselves strongly for future innovations in the AI industry.
